12 Comments
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Edward Corona's avatar

I used to do a lot on LinkedIn and got very good results but I am more focused on X now and my LinkedIn needs some serious updating that I have been putting off

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Wes Pearce's avatar

LinkedIn has changed a bit, but I don't think some people are changing with it. I still think LinkedIn is a #1 growth engine that could drive Substack growth (if used correctly). LinkedIn has been the main reason I've been able to run a full-time solo biz all these years.

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Two Stock Picks's avatar

LinkedIn is definitely a social media channel worth checking out and building your presence on, especially if your target audience is hanging out on there. Wondering if you've managed to crack how to get paying subscribers?

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Wes Pearce's avatar

Max, right now I monetize with digital products. I keep my main content free and then offer more help through a recorded masterclass and playbooks.

However, when you do get paid subscribers, you need to make it like the next step. Your free content is step one, people who need more help are step two, inside your paid subscribers. Offer some recorded content, templates, special posts, etc. just for paid subs.

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Rosemary DeSena's avatar

What if your Substack topic has nothing to do with your career on LinkedIn?

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Chris Powney's avatar

This is such a great point. I write fiction so this isn’t going to work for me.

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Shell Norman's avatar

Do you think this works as well with storytellers? LinkedIn seems more about marketing services??

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Chris Powney's avatar

I feel it’s more about marketing services. I write fiction and the visibility on Substack is shocking. I also think as great as the article was it is not going to work for my writing ✍️ as it’s fiction.

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Maryan Pelland's avatar

Loved the Masterclass. Still trying to figure out how to get the Playbook. Can you help?

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Nicholas Penrake's avatar

Great tip.

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Henny Hiemenz's avatar

I have the same questions as Rosemary & Shell

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Sean Mize's avatar

I've been leaving the linkedin goldmine alone lately . .and probably should dip in and bring at least my best prospects over here!

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