6 Comments
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Carlo Benigni's avatar

Great post.

When you repurpose your Substack posts to LinkedIn, what format do you use for the repurposed post?

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Barry Baz Morris's avatar

Great advice, Wes. I’ve been a fan of an impactful hero post for a long time. When used in conjunction with a free PDF (link delivered via the Welcome email) or other opt-in offer, and your About page, a boost in subs is a natural result.

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Pawel Halicki's avatar

Excellent idea with the hero post inside the welcome email. Thanks for making my day

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Sufyan Maan, M.Eng's avatar

Great advice, Wes

It's always fun to learn from someone who has actually done it. Thanks

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Tanyaseda0@gmail.com's avatar

Great strategy! I can’t get any new followers on Substack??? Giving away years of knowledge base in telecom/IT/Cloud space.

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Chris Stone's avatar

This is really, really excellent. Thank you so much. How do you identify your most effective hero content?

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