Thanks for this. LinkedIn and substack are my homes
I’m looking forward to reading your email course. I’m all signed up!
I have about 1000 newsletter subscribers on LinkedIn and I’m part copying over my substack blog articles with a read more option at the end. I like your suggestion of the CTA at the top of the page.
Currently I used my LinkedIn link in profile to go to my free self awareness quiz, but I’ll swap it for my book buying page - because that has the potential to make revenue more so than my newsletter right now. I want to build up a critical mass of reviews etc
Hi Nia, so much to say here. I do pay for premium but you really don’t have to. You get the “enhanced profile” when you have premium; however, with the free option you still can put a link at the top of your profile. It’s just not as big.
Personally, I would use the link either to (1) send someone to your best Substack article and then they can subscribe or (2) send to a freebie optin form and collect emails outside Substack.
I do both. I use Substack and also an email list using Flo Desk. Using Flo Desk allows me to send “workflows” which are series of emails when someone joins. In that “workflow” you could provide some free value and then link over to your book, maybe with a discount code or something.
I like what you’re doing with LinkedIn newsletters. It’s a powerful feature when you use it correctly.
For the reviews of my book, I've used every way I can. The current reviewers are either people I've connected with via social media and have then read my book, people who've connected with me following reading my book or people I know IRL
Out of curiosity, how many times do you follow up with people? I’ve found it can take 5-6 times before they follow through. It’s been super worth it, however.
This was a helpful resource, Wes! Lots of useful tips. I've been using Linkedin more recently, although I haven't been able to get my posts to pop beyond my immediate network.
The best “secret” is to go engage with other “creators” after you post. Kind of like people do on Substack Notes.
Many of those people will come back and engage with your post and that’ll tell LinkedIn to push your content more. But the post needs to be something shareable (like a good quote or viral video). Nothing too serious.
This is excellent content. I’ve noticed that many subject-matter experts on Substack are expressing serious concerns about the platform's recent decisions—particularly the suspension of creator grant programs and the leadership’s apparent unwillingness to discuss similar initiatives.
This has created a sense that Substack’s leadership lacks a shared risk/shared reward mindset, leading to a highly asymmetric relationship between Substack writers and the platform. As a result, many content creators feel incentivized to focus on creating content that sells, but not necessarily within the Substack ecosystem. (i.e. outside landing pages, etc.) I hope they will return to a shared-risk shared shared reward mindset, as that's how good partnerships are built. Either way, your content is very solid, and I'm happy to share it.
Hi Wes, excellent article. I started doing this when I first started on Substack. I came back after the long pause and I'm thinking start using Linkedin NL again - this time with your advice - not to share entire articles. Will try it. Thanks :)
I have a lot of connections on LinkedIn but they feel like cicadas that joined and became 1st level connections and then went underground into their hibernation.
I would love to convert them into caterpillars that go through their metamorphic phases and then become butterflies that enjoy my free and paid services on Substack.
I’ve been piecing this together as I’ve expanded my AI newsletter here on substack. This crystallizes a lot of what I’ve been planning. Though I hadn’t considered the LI newsletter piece.
I noticed about the link on Linkedin profile too. Some of my friends do it. I haven’t been writing on LinkedIn because I want to keep my personal life and professional life separate. My personal interest is in personal finance and that’s what I write about on Substack but my professional life has nothing to do with personal finance. This is the dilemma I have.
This is very helpful Wes! The past recent months I've been considering using LinkedIn platform for writing. I have an account for 14 years, and it is only used for having a profile and have my experience there as a engineer. Nothing else. Maybe it's time to look at that platform with other perspective.
Hi Wes, your article is insightful and timely, as I’ve just published my first Substack article and shared it on LinkedIn and Facebook. I’ve gotten a great response so far!
I serve successful professionals who find their accomplishments unfulfilling and want to explore possibilities and design their dream career. A lot of that is about self-discovery and unlocking the confidence to believe taking a risk on themselves is worth it.
Being in full control can be scary but extremely rewarding. I bet you and others can relate to that - I know I can!
Great stuff. . I have been thinking about leveraging my linkedin followers to Substack and the newsletter idea is wonderful ! Will definitely try it out today
This was very informative! I’m just getting started on Substack and I’ve been sharing my articles on LinkedIn. I didn’t realize we can add a CTA link on my profile.
I love this super high value article. It can sometimes be overwhelming to consider all the platforms to create content for because they have such different personalities. But I like he the idea of using LinkedIn to funnel people to Substack and vice versa. Since as you mentioned they are potential gold mines. Thank you for the tips. Just artistes my health and wellness holistic newsletter offering insights for longevity and healthspan from a physician’s perspective. Drtasha.substack.com
Thanks for this. LinkedIn and substack are my homes
I’m looking forward to reading your email course. I’m all signed up!
I have about 1000 newsletter subscribers on LinkedIn and I’m part copying over my substack blog articles with a read more option at the end. I like your suggestion of the CTA at the top of the page.
Currently I used my LinkedIn link in profile to go to my free self awareness quiz, but I’ll swap it for my book buying page - because that has the potential to make revenue more so than my newsletter right now. I want to build up a critical mass of reviews etc
Thanks for this article. Really helpful!!
Hi Nia, so much to say here. I do pay for premium but you really don’t have to. You get the “enhanced profile” when you have premium; however, with the free option you still can put a link at the top of your profile. It’s just not as big.
Personally, I would use the link either to (1) send someone to your best Substack article and then they can subscribe or (2) send to a freebie optin form and collect emails outside Substack.
I do both. I use Substack and also an email list using Flo Desk. Using Flo Desk allows me to send “workflows” which are series of emails when someone joins. In that “workflow” you could provide some free value and then link over to your book, maybe with a discount code or something.
I like what you’re doing with LinkedIn newsletters. It’s a powerful feature when you use it correctly.
One question - do you pay for LinkedIn premium? I’ve never paid be just used their free 30 day trial. Had no impact on me at all.
LinkedIn definitely throttles any external links I add for my podcast etc though
Hey Nia! Nice job with your LinkedIn growth...
How has building up your critical mass of reviews been like so far? What strategies have you been utilizing?
Hi Renee. Thanks.
For the reviews of my book, I've used every way I can. The current reviewers are either people I've connected with via social media and have then read my book, people who've connected with me following reading my book or people I know IRL
What's been the hardest thing about getting people to leave the review?
Subscribed to you to get some more ideas!!
Awesome Nia! Happy to have you! :)
I know you read the post about getting 100 reviews in 10 days, is there something in that post that could help you get the critical mass?
How many reviews do you have currently?
11 written on Amazon so far. 89 to go!!!!
Getting them to remember to do it. Reading and agreeing to review is easy!!!
One thing I have done is review swaps. When there’s a commitment to ‘you help me and I’ll help you’ there’s a little more motivation!
Makes sense!
That can definitely help.
Out of curiosity, how many times do you follow up with people? I’ve found it can take 5-6 times before they follow through. It’s been super worth it, however.
I’ve picked specific people but I probably need to locate other traders and pin them doing to actioning the review!
Thanks!!!!
This is gold. I’ve got some work to do on LinkedIn. Begins after I hit post on this note. Thank you for posting this. Subscribed.
Glad you liked it Jeff! Feel free to shoot me any questions.
Thank you for that invitation. I will…
This was a helpful resource, Wes! Lots of useful tips. I've been using Linkedin more recently, although I haven't been able to get my posts to pop beyond my immediate network.
The best “secret” is to go engage with other “creators” after you post. Kind of like people do on Substack Notes.
Many of those people will come back and engage with your post and that’ll tell LinkedIn to push your content more. But the post needs to be something shareable (like a good quote or viral video). Nothing too serious.
This is helpful!
This is excellent content. I’ve noticed that many subject-matter experts on Substack are expressing serious concerns about the platform's recent decisions—particularly the suspension of creator grant programs and the leadership’s apparent unwillingness to discuss similar initiatives.
This has created a sense that Substack’s leadership lacks a shared risk/shared reward mindset, leading to a highly asymmetric relationship between Substack writers and the platform. As a result, many content creators feel incentivized to focus on creating content that sells, but not necessarily within the Substack ecosystem. (i.e. outside landing pages, etc.) I hope they will return to a shared-risk shared shared reward mindset, as that's how good partnerships are built. Either way, your content is very solid, and I'm happy to share it.
Curious to hear your thoughts on this dynamic.
Have you figured out a way to schedule LinkedIn newsletters?
Hey Travis, I’m pretty sure you can schedule LinkedIn newsletters now? I’ll double check and report back.
Hi Wes, excellent article. I started doing this when I first started on Substack. I came back after the long pause and I'm thinking start using Linkedin NL again - this time with your advice - not to share entire articles. Will try it. Thanks :)
Love it 👏🏼 yes, share a quick idea or appetizer. Then link over to Substack for the full meal. It works.
Thanks for offering the class.
I have a lot of connections on LinkedIn but they feel like cicadas that joined and became 1st level connections and then went underground into their hibernation.
I would love to convert them into caterpillars that go through their metamorphic phases and then become butterflies that enjoy my free and paid services on Substack.
I'll work my way through the email class next
I’ve been piecing this together as I’ve expanded my AI newsletter here on substack. This crystallizes a lot of what I’ve been planning. Though I hadn’t considered the LI newsletter piece.
Very well synthesized, thank you, Wes!
I noticed about the link on Linkedin profile too. Some of my friends do it. I haven’t been writing on LinkedIn because I want to keep my personal life and professional life separate. My personal interest is in personal finance and that’s what I write about on Substack but my professional life has nothing to do with personal finance. This is the dilemma I have.
This is very helpful Wes! The past recent months I've been considering using LinkedIn platform for writing. I have an account for 14 years, and it is only used for having a profile and have my experience there as a engineer. Nothing else. Maybe it's time to look at that platform with other perspective.
Thanks for sharing this
Hi Wes, your article is insightful and timely, as I’ve just published my first Substack article and shared it on LinkedIn and Facebook. I’ve gotten a great response so far!
I serve successful professionals who find their accomplishments unfulfilling and want to explore possibilities and design their dream career. A lot of that is about self-discovery and unlocking the confidence to believe taking a risk on themselves is worth it.
Being in full control can be scary but extremely rewarding. I bet you and others can relate to that - I know I can!
https://adoralee.substack.com/p/the-moment-i-discovered-i-wasnt-missing
I’ve subscribed, and appreciate the insight about the LinkedIn profile link. That’ll be what I do next.
Great stuff. . I have been thinking about leveraging my linkedin followers to Substack and the newsletter idea is wonderful ! Will definitely try it out today
I am a beginner and starting my journey. My main interest is in overcoming the many obstacles that has stalled my progress in life.
Introvert, procrastinator and the patience of a mouse are my main issues. Shiny object syndrome is another problem.
I plan to share my journey here as I try to turn my life around.
This was very informative! I’m just getting started on Substack and I’ve been sharing my articles on LinkedIn. I didn’t realize we can add a CTA link on my profile.
I love this super high value article. It can sometimes be overwhelming to consider all the platforms to create content for because they have such different personalities. But I like he the idea of using LinkedIn to funnel people to Substack and vice versa. Since as you mentioned they are potential gold mines. Thank you for the tips. Just artistes my health and wellness holistic newsletter offering insights for longevity and healthspan from a physician’s perspective. Drtasha.substack.com
great insights here wes. this linkedin newsletter bridge to Substack is super helpful.