How I studied 20+ top-performing newsletters and discovered the counterintuitive content framework they use to drive conversions (that has nothing to do with writing better posts)
I was surprised about the content asymmetry one, and the one I kinda figured out by studying bigger newsletters is the episode approach building week by week
Impressive analysis and clearly broken down into digestible segments.
The section on writing posts to stimulate conversations really resonated withe me. As a copywriter I was trying to 'sell in' this technique to corporations. No one was interested. They just wanted to send the same old same old - Buy this now to get blah blah off... Don't miss our blah blah before it ends! And so on. Always with a megaphone. Stuff in the relevant keywords so the bots are happy... And then they wonder why their conversation suck.
The literary porno publishers don’t want to admit is here. 🔥📚
Rejections, intrigues, cynicism, and everything hidden behind the facade. 🎭🖤
Friday. New episode. ⏳✨
Ready to see what happens behind the scenes? 👀👇
https://substack.com/@sofiahelenaofficial?
Wonderful insight/research. Most interesting one is asking questions to build community.
Substack
I was surprised about the content asymmetry one, and the one I kinda figured out by studying bigger newsletters is the episode approach building week by week
Substack
what a great example of a piller post, Wes!
Substack
Substack
Substack
Impressive analysis and clearly broken down into digestible segments.
The section on writing posts to stimulate conversations really resonated withe me. As a copywriter I was trying to 'sell in' this technique to corporations. No one was interested. They just wanted to send the same old same old - Buy this now to get blah blah off... Don't miss our blah blah before it ends! And so on. Always with a megaphone. Stuff in the relevant keywords so the bots are happy... And then they wonder why their conversation suck.
Substack