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Matt Brandabur's avatar

I like this - but I’ve already got a few (and I mean FEW) paying subscribers. Any ideas as to what I can do to thank them when I shut the paywall off after I have built one digital offering for sale?

(I’m enrolled in the six figure class - looking forward to it.)

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Wes Pearce's avatar

Hi Matt. You could keep the paywall? I don’t think there’s anything wrong with having one, but you need more than only a paywall. (Like the product)

Some people might just want to support your writing with a subscription, and that’s ok. But, you can monetize much more quickly with the product.

If you decide to turn off the paywall, you could email each of them directly and maybe offer your product for free or discount? As a thank you.

Then start shifting to the free + product model.

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Paula Rincon's avatar

Interesting. I see other successful Substackers doing the paywall approach and not giving away too much for free and reporting great outcomes too. It’s hard to decide which extreme to go with.

If you don’t mind, I have a few questions: do you have one private community for each digital product that you create? And where are those communities? Facebook? Also, do you run these workshops live often or you just go live once and then sell the pre-recording?

Lastly, hats off to you because you’re really leading by example. Your consistency and quality are something to look up to and your story is truly inspiring.

Thanks for all you’re sharing 🙂

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Ethan D. Chorin's avatar

You've effectively summarized what I've concluded from a year on Substack.

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