I can totally relate. When it comes to your advice to stick to it. The problem with LinkedIn for me is that I don't quite know what to post there anymore. I post a summary of my substacks and ask people to read more following the link. That's about it. It does have to do with my losing interest in what's happening on LinkedIn and not wanting to participate or replicate the kinds of posts I'm seeing. Any tips on what types of content could work in this zag towards LinkedIn?
Hi Kristin. I share general high level stuff around my big niche. I add my content with some type of media, like a shareable video, quote, or graphic.
This can help grow followers and draw people to your profile. From your profile, you add links to your best Substack hero posts.
If you look me up on LinkedIn, you can see examples of how I do this.
I share more about this with the post pinned to the top of my Substack, the Substack LinkedIn Flywheel. I’m also doing a new LinkedIn class in a couple weeks, you might want to join that.
Wes you nailed it! i see LI as a massive opportunity to cut through the bs with really great writing and strong storytelling. it's still the single best platform (outside of this one) to build a lucrative business. i've been doing it for 3 years. great post.
I use LI and have been slowly growing but I get tired of seeing posts like this “I ate ice cream and it dripped down my shirt. Here’s a lesson about drip marketing” Gag. Or you have the complainers. “I hate linked in. Here’s why”. No one cares dude. I’ve been trying your tips for the NL but not getting much traction - I’ll keep trying!
Most people misunderstand LinkedIn’s purpose. It’s not a social media platform—it’s a database used by recruiters (via LinkedIn Recruiter) and sales professionals (via LinkedIn Sales Navigator). The social features were only introduced in 2017 to keep users engaged and ensure the database stays up to date. LinkedIn’s business model isn’t built on social engagement; it makes money by selling access to its database.
Lately, it’s been great to see some content creators leave, especially in the job search space. Most were pushing low-quality, AI-generated advice that added no real value.
I post daily on LinkedIn too, and you're right about AI commenting, something I can't get my head around. Why? But as you've said Wes, it makes sense to go opposite to the crowd and put more of a human touch to your content instead of going all in on AI. - I'm sure if most of us wanted to read AI content we'd just hang out with ChatGPT for the day : )
LinkedIn is clearly changing but there isn't really any other platform that comes near them, especially if you are in a business/professional field. They have 1 billion users!
It's also the first place recruiters & headhunters go to look for talent.
As a new entrant in the writing arena, I have started with the linkedIn+Substack combo. I am focusing on the LinkedIn newsletter, which currently has 132 subscribers. My LinkedIn newsletter is performing better than my Substack newsletter. I am thinking of some way to convert the audience to a substack, but I guess it is difficult to make your audience download a new app and connect with you there unless you are Taylor Swift.
I can totally relate. When it comes to your advice to stick to it. The problem with LinkedIn for me is that I don't quite know what to post there anymore. I post a summary of my substacks and ask people to read more following the link. That's about it. It does have to do with my losing interest in what's happening on LinkedIn and not wanting to participate or replicate the kinds of posts I'm seeing. Any tips on what types of content could work in this zag towards LinkedIn?
Hi Kristin. I share general high level stuff around my big niche. I add my content with some type of media, like a shareable video, quote, or graphic.
This can help grow followers and draw people to your profile. From your profile, you add links to your best Substack hero posts.
If you look me up on LinkedIn, you can see examples of how I do this.
I share more about this with the post pinned to the top of my Substack, the Substack LinkedIn Flywheel. I’m also doing a new LinkedIn class in a couple weeks, you might want to join that.
Wes you nailed it! i see LI as a massive opportunity to cut through the bs with really great writing and strong storytelling. it's still the single best platform (outside of this one) to build a lucrative business. i've been doing it for 3 years. great post.
👊 glad I’m not the only one to see it this way.
interesting take on the LinkedIn newsletter. I may need to revisit that.
I greatly believe that you are correct in what you say we need to strong storytelling and writing
Linkden is not dead, Substack is pullN rank.
Broetry?! What’s that even?
I use LI and have been slowly growing but I get tired of seeing posts like this “I ate ice cream and it dripped down my shirt. Here’s a lesson about drip marketing” Gag. Or you have the complainers. “I hate linked in. Here’s why”. No one cares dude. I’ve been trying your tips for the NL but not getting much traction - I’ll keep trying!
LinkedIn
LinkedIn
So, basically, what's been happening to Medium, is happening to LinkedIn.
Most people misunderstand LinkedIn’s purpose. It’s not a social media platform—it’s a database used by recruiters (via LinkedIn Recruiter) and sales professionals (via LinkedIn Sales Navigator). The social features were only introduced in 2017 to keep users engaged and ensure the database stays up to date. LinkedIn’s business model isn’t built on social engagement; it makes money by selling access to its database.
Lately, it’s been great to see some content creators leave, especially in the job search space. Most were pushing low-quality, AI-generated advice that added no real value.
I post daily on LinkedIn too, and you're right about AI commenting, something I can't get my head around. Why? But as you've said Wes, it makes sense to go opposite to the crowd and put more of a human touch to your content instead of going all in on AI. - I'm sure if most of us wanted to read AI content we'd just hang out with ChatGPT for the day : )
Interesting as I hadn't heard that LinkedIn was meant to be dead (Medium, yes, LinkedIn, no).
I'm surprised that LinkedIn newsletters do so well, I might transfer some of my posts from way back.
I do get sick of the people who are honored and grateful to attend a customer service course though!
LinkedIn is clearly changing but there isn't really any other platform that comes near them, especially if you are in a business/professional field. They have 1 billion users!
It's also the first place recruiters & headhunters go to look for talent.
This is good advice.
As a new entrant in the writing arena, I have started with the linkedIn+Substack combo. I am focusing on the LinkedIn newsletter, which currently has 132 subscribers. My LinkedIn newsletter is performing better than my Substack newsletter. I am thinking of some way to convert the audience to a substack, but I guess it is difficult to make your audience download a new app and connect with you there unless you are Taylor Swift.