Great question. I'd see if you can find other writers on Substack in your niche with bigger audiences. Check out their more popular posts and see what questions are being asked?
More ideas: Go to Amazon and find books in your niche. What are the questions or concerns mentioned in the comments?
Send a poll to your audience (Substack is great for the built-in polls feature). Ask your audience what's the biggest challenge their facing right now? Give me 3-4 answers they can choose from.
Get creative to find your market research. This is one of the most important parts, so you're sure to create a product people want to buy.
I do talk about this in the Digital Product Masterclass that's being sent out today. There's still time to join below:
Count me in as well—this is exactly what’s been occupying my mind for the past week. It’s such a pivotal perspective and something I’d love to explore further!
You know, I've been guilty of trying to create the 'perfect' product, something super fancy or complex. But, I love the emphasis on solving specific reader problems. Well done, my friend!
And even if your first product fails, you can always use it as a bonus with another product. And nothing is a failure, the fact that you're doing something you never did before is something you'll always have. That experience you can then take into your next product.
How would you go about “Problem discovery” if you don’t have comments or DMs?
Would you look at the topics that are getting the highest open rates?
Would you email your most engaged readers with a simple question to gauge their biggest pain or challenge?
Great question. I'd see if you can find other writers on Substack in your niche with bigger audiences. Check out their more popular posts and see what questions are being asked?
More ideas: Go to Amazon and find books in your niche. What are the questions or concerns mentioned in the comments?
Send a poll to your audience (Substack is great for the built-in polls feature). Ask your audience what's the biggest challenge their facing right now? Give me 3-4 answers they can choose from.
Get creative to find your market research. This is one of the most important parts, so you're sure to create a product people want to buy.
I do talk about this in the Digital Product Masterclass that's being sent out today. There's still time to join below:
https://stan.store/wespearce/p/sixfigure-digital-product-masterclass
Great tips thank you!
This is my question too
Count me in as well—this is exactly what’s been occupying my mind for the past week. It’s such a pivotal perspective and something I’d love to explore further!
Just answered under Carlo's comment!
just answered under Carlo's comment!
I only started 2 days ago and already I found this wonderful tip on how to procede in the future. Thanks.
Great motivator to get on and do it with a simple product.
Yes! 👌
You know, I've been guilty of trying to create the 'perfect' product, something super fancy or complex. But, I love the emphasis on solving specific reader problems. Well done, my friend!
Keep it super simple. "Done & launched" is better than "perfect & never launched"
Sharing my free Milestones Map here. https://theleap.co/creator/themommymarket/digital_download/the-milestones-map
It is a new years gift to my readers of my newest post.
I believe I’ve gotten two-3 downloads this far. Appreciate your article!
Looks great!
And even if your first product fails, you can always use it as a bonus with another product. And nothing is a failure, the fact that you're doing something you never did before is something you'll always have. That experience you can then take into your next product.
exactly 👌
I’ve been following along and your content always provides such great insights. I subbed.
love this in-depth breakdown! ^^