The Weekend Product Method: How I Created a $27 Digital Product in 48 Hours that Sells Daily
I still remember staring at my Stan Store dashboard in disbelief.
The notification kept appearing: "You received a payment of $27.00"
But I hadn't done anything that day. Or the day before. Or even that week.
My Remote Dream Job Masterclass—a simple 45-minute recorded workshop I'd created over a single weekend—was selling on autopilot. Day after day. While I slept. While I wrote my newsletter. While I lived my life.
That moment changed everything about how I approach digital products.
Before this, I believed creating something worth selling required weeks of preparation, fancy equipment, and complex systems. Honestly, I spent years watching (and envying) big name course creators because they must have known something I didn’t.
I'd spent months planning courses I never launched and building elaborate funnels that never converted.
But this simple 45-minute masterclass, created in just 48 hours, has generated more revenue than all my abandoned projects combined.
Today, I want to show you exactly how I did it—and how you can do the same, even if you've never created a digital product before.
Why Most Digital Products Never Get Created (Or Sold)
Let's be honest about why most newsletter writers never monetize beyond subscriptions:
The perfection trap. You feel like your product needs to cover every possible angle and answer every possible question. So, you never finish it.
The comprehensive course fallacy. You believe more content equals more value, so you plan massive modules that overwhelm you before you even start.
The tech paralysis. You convince yourself you need complex systems, fancy software, and perfect production quality before you can sell anything.
The audience excuse. "I need more subscribers first" becomes the perfect reason to postpone creating anything at all.
I fell into every single one of these traps. For months. (actually years…)
Until one Friday evening when I decided to try something completely different—creating the simplest possible product I could sell in just one weekend.
I had clients for years asking me the same job search questions in my day job business. So, I answered them in the form of a video recording. It worked.
The Weekend Product Method: Core Principles
The approach I discovered that weekend has become my blueprint for every digital product I've created since. It's built on four core principles:
Solve one specific problem exceptionally well. Not twenty problems adequately. Not an entire category of problems. Just one specific, pressing issue your audience faces.
Create for implementation, not comprehensiveness. Your goal isn't to teach everything—it's to help someone achieve a specific outcome as quickly as possible.
Record once, sell infinitely. Create something that requires zero ongoing maintenance but delivers consistent value.
Design the selling system, not just the product. The way you sell is as important as what you're selling.
The Weekend Product Method
Let me walk you through exactly how I implemented these principles over a single weekend to create my Remote Dream Job Masterclass.
Friday Evening: Problem Selection & Validation
The most critical decision happens before you create anything: choosing the right problem to solve.
I'd been writing my newsletter for several months, focusing on remote work opportunities. I noticed a specific pattern in reader questions:
"How do you actually find and land remote jobs when every posting gets hundreds of applications?"
This question appeared in different forms in my inbox almost daily. People weren't struggling with remote work itself—they were struggling with getting their foot in the door.
To validate this was worth solving, I did three things:
Searched my email for keywords like "find," "apply," and "interview" to count how many subscribers had asked about this specific challenge (47 in three months).
Reviewed my most popular newsletter issues to see which topics generated the most engagement (my tactical job search breakdown had 3x the normal opens).
Posted a simple note on LinkedIn: "Thinking about creating a workshop on finding and landing remote jobs. Would this be helpful?" (It got 24 comments, all positive).
Total time spent: 2 hours on Friday evening.
The problem was validated. Now I needed to create the simplest possible solution.
Saturday Morning: Content Planning
With my problem identified, I created a focused outline for a 45-minute masterclass. The key was extreme specificity—not "how to find remote work" but "how to bypass the application black hole and get interviews for remote positions."
My outline had three parts:
The Remote Job Landscape (10 minutes)
Why traditional applications fail
The hidden paths to remote positions
Setting expectations for the process
The Backdoor Method (25 minutes)
Identifying decision-makers
Creating targeted outreach
The exact scripts and templates I use
The Implementation Plan (10 minutes)
The 7-day action plan
Troubleshooting common obstacles
Success metrics and next steps
I wasn't trying to cover everything about remote work—just this one specific challenge. The narrower focus made planning incredibly straightforward.
Total time spent: 3 hours on Saturday morning.
Saturday Afternoon: Recording & Basic Editing
With my outline ready, I set up the simplest possible recording environment:
My laptop
A basic microphone ($25 on Amazon)
Canva Slides for simple visuals
Vimeo for recording
I didn't script everything word-for-word (that creates stiff delivery). Instead, I created detailed bullet points for each section and trusted myself to explain concepts I already understood well.
The recording took about 90 minutes (including a few restarts when I fumbled). The masterclass ended up being 43 minutes long.
For editing, I kept it minimal:
Trimmed the beginning and ending
Added a simple intro slide
Exported as an MP4
No fancy transitions. No elaborate graphics. Just clean, focused content that solved the specific problem I'd identified.
Total time spent: 4 hours on Saturday afternoon.
Sunday Morning: Creating Sales Assets
With my product complete, I needed a simple way to sell it. I created three essential assets:
A sales page: One page with the problem, solution, what they'd learn, and a buy button. No elaborate design—just clear communication. I use Stan Store.
Email templates: Three simple emails to announce the masterclass to my newsletter subscribers.
LinkedIn copy: A post announcing the masterclass to my LinkedIn connections.
Again, I focused on simplicity. My sales copy emphasized the specific outcome: "Get interviews for remote positions without applying through job boards."
I set the price at $27—affordable enough to be an easy purchase but high enough to generate meaningful revenue.
I also offered an “order bump” another $27 for my resume & cover letter templates.
Total time spent: 3 hours on Sunday morning.
Sunday Afternoon: Setting Up Automation
The final step was creating a system that would sell while I slept. I needed:
Payment processing: I used Stan Store / Stripe to collect payments
Delivery mechanism: I used a simple thank-you page with the video embedded
Email confirmation: An automatic email with access details
For LinkedIn, I created a simple post linking to my sales page. This became my "autopilot engine"—consistently bringing in new customers with minimal maintenance.
Total time spent: 3 hours on Sunday afternoon.
Monday Morning: Launch
With everything ready, I launched with minimal fanfare:
Sent an email to my newsletter subscribers
Posted on LinkedIn
Added a mention at the bottom of my next newsletter issue
No countdown timers. No artificial scarcity. Just a simple announcement: "This is now available if you need help with this specific problem."
Total time spent: 30 minutes on Monday morning.
The Results: More Than Just Revenue
The initial results were really satisfying
18 sales in the first 24 hours ($486)
42 sales in the first week ($1,134)
And most importantly, consistent sales every week since
But the truly unexpected benefits came later:
Subscriber growth accelerated. People who found the masterclass often subscribed to my newsletter afterward.
My authority increased. Being the person with a solution (not just content) changed how readers perceived me.
I discovered what my audience truly valued. The questions and feedback from buyers revealed even more product opportunities.
It created a foundation for other products. I've since created two more weekend products—a Newsletter Growth Masterclass and a Digital Product Masterclass—using the exact same method.
The most valuable insight? Creating digital products doesn't have to be complicated. In fact, simplicity is a competitive advantage.
Why This Works Especially Well for Newsletter Writers
This approach is perfectly suited for newsletter writers because:
You've already identified problems your audience faces through their responses and questions.
You've built trust through your consistent content, making the selling process much easier.
You have a direct channel to promote your product without paying for ads.
The product enhances your newsletter rather than competing with it.
Most importantly, this approach completely removes the pressure that kills most product ideas before they start. You're not trying to create the definitive course on your topic—just solving one specific problem exceptionally well.
Why This is the Perfect Business Model
I’m all about freedom. My dream is to run the “one email a day” business with a simple newsletter and simple digital products, working from anywhere in the world.
(To be honest, my dream is a little RV and Jeep sitting by the water in Baja, Mexico. I’m working on it) :)
The beauty of this approach is its low risk. You invest just one weekend. If sales are slower than expected, you've still created a valuable asset and learned crucial information about what your audience wants.
If it didn’t work right, you can scrap it and try again with a new audience problem.
But, if it did work right, you’ve got a valuable asset that can generate income from you day after day.
From One Weekend Product to a Sustainable Business
What started as an experiment has evolved into the foundation of my business.
I now have multiple weekend products that sell daily:
Remote Dream Job Masterclass ($27)
Newsletter Growth Masterclass ($37)
Digital Product Masterclass ($47)
Notes Growth Workshop ($37)
Every product contains at least one order bump, which helps offer more value and increase sales volume. In addition, I have backend offers where people can work with me 1on1 for coaching. You can also offer a more comprehensive course, if you like.
Each of my weekend products followed the exact same process. Each one took just one weekend to create. And together, they generate consistent revenue that supplements my newsletter income.
The real magic happens when someone buys one product and then naturally progresses to another. I didn't design an elaborate funnel—I simply created multiple solutions to related problems.
And each product makes the others sell better. My Digital Product Masterclass customers often buy my Newsletter Growth Masterclass to help promote their new products. The ecosystem builds itself.
Your Turn: What Could You Create This Weekend?
You don't need a massive audience, fancy equipment, or complex systems to create a profitable digital product. You just need:
A specific problem your readers want solved
A weekend to create a focused solution
The willingness to keep it simple
What would happen if you dedicated just one weekend to creating something you could sell forever?
What specific problem could you solve for your newsletter readers that they'd happily pay $27 to have resolved?
Sometimes the smallest products lead to the biggest breakthroughs. Not just in revenue, but in how you think about your newsletter business.
The Weekend Product Method changed everything for me. And it all started with a decision to create something simple in just 48 hours.
What will you create this weekend?
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Jake said about the class: “I wanna say thank you for putting this together, sharing it, and making it accessible. This was one of the best, most concise explanations of how to scale and monetize a newsletter I’ve ever come across. Keep up the good work.”
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Digital Product Bootcamp Coming Soon
Soon I’ll be opening up my Low-Ticket Digital Product Bootcamp, where I’ll show you exactly how to create simple products (in a weekend) and stack them into high revenue. You can do this with any audience, from social media to email list or newsletter.
I’ll walk you through each step, and you’ll even have the opportunity to get personalized feedback directly from me. If you’d like to get on the bootcamp waitlist, just comment “bootcamp” below and will be sure you get first access.
In the past, I've created several low-cost products in the morning and launched them in the afternoon. If they took off and sold consistently over a month or two, they were upgraded to premium products. One of those is still selling regularly nine years later.
Love how you break down the steps into digestible chunks.
Just an idea... maybe you could do a course that serves as a walk through of setting up on Stan Store. There's probably something like that on YouTube, but you could add your own unique insights to add value.