My second-best Substack tip

Hey Substacker,

Everyone that’s writing on Substack will tell you this:

Keep to a consistent writing schedule. Saturday mornings? Sundays at the coffee shop? Mondays while the kids are at school?

Whatever it is, stay consistent.

But today, I want to go a little “nontraditional” and give you my second-best piece of advice:

Write 2-3 amazing, killer “hero” posts that make you look like a complete rockstar.

What’s a hero post? It’s a detailed post on your Substack that shows you know your stuff. Now, not every single post you write will be a long, detailed hero post. That would take a long time. But, that’s why you’ll take the time to write at least 1 so you can knock the socks off your readers.

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So why is this important?

• It helps you build authority in the crowded online space

• It helps you get “social proof” with lots of likes and comments

• It ultimately helps you earn an income (which I’ll explain more on that later)

And that, my friend, will make all the difference in writing for fun and writing for a living.

Okay. That’s my second biggest tip for Substack. Hope it helps with growing and monetizing your newsletter.

-Wes

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P.S. Really want to take this advice and run with it? I teach all about how to write your hero posts and how to turn them into income-generators inside my Six-Figure Substack Growth Masterclass.

This is where I share the exact strategy I’ve used to grow from Zero to 4,100+ subscribers and $5K+ per month income in less than 6 months.

If growing on Substack is on your 2025 goals list, I’d love for you to click the link below and join 200+ other writers inside:

I’ll break down Substack niche selection, daily growth strategy, and how to monetize your newsletter beyond the paywall. Soon I’ll be taking down the class sign-up page to update it with new info. When it’s reopened in the spring, the price will go up.

(You’ll always get the updates as long as you’re a member of the class btw).

Let me know any questions by commenting below or hitting “reply” and I’ll answer everything I can. See you inside!