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Mark Williams's avatar

All good stuff. What would be really helpful (😉) is to know how to properly set up “google recognition” so that keywords / hashtags / search can be found. I’ve had a couple of half hearted attempts. Each time I save a post that allegedly shows you how to do it, (a) there always seems to be a step / situation missing and/or (b) it’s behind the paywall.

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Kyle Smoot's avatar

Your point on titles is gold. They need to be clear, not clever. Clear gets search traffic and more engagement. Clever goes over readers head until they finish the letter.

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Brenda Chadambura's avatar

I so appreciated your honest and forthright assessment of what worked and didn’t work you Wes! Brilliant! Thank you for it!

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Graham MedLegal Research's avatar

This is a goldmine of valuable insight. Thank you sharing! 🙏🏼

When you mention that every time you shared your Substack on LinkedIn your reach would tank, do you mean that the LinkedIn algorithm penalized your overall account (so even unrelated posts to your network and 2nd-degree connections got less reach)? Or do you mean it mainly limited visibility on that specific Substack post?

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